Home Healthcare Growth Tracker

Where we are

Projection calculator

THE GOAL — 18 new clients every month (cleaning + home healthcare)

— of 18 this month

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Confirmed MRR — recurring revenue actually collected

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What the selected milestone takes

Selected milestone

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MRR per month

Still to close

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Clients at $300 (LinkedIn)

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LinkedIn-only path

Clients at $1,500 (ads mgmt)

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ads-management path, mid-range fee

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Signed vs collected

Confirmed closed value

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collected · verified against Stripe

Signed contract value

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on paper — not revenue

Closed deals

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count

Average deal size

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closed value ÷ closed deals

Signed contract value is what clients agreed to on paper. It is not money in the bank. Only confirmed, collected value counts toward the milestones above.

What the ads are actually buying

Cost per booked appointment

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Leads that never reached the CRM

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Value of that gap

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missing leads × blended CPL

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Funnel

Opportunities in pipeline

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all stages

New leads

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in the reporting period

Appointments booked

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Booked stage

Appointments showed

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Ownership & channel

Leads with no owner

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Appointments — who booked them

Setter-booked

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cold outreach · commissionable

Self-booked

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off the ads · not commissionable

Pipeline by stage

Stage	Opportunities	Value
No stage data in the sheet.

Proposals

Created

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drafted in period

Sent

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out to prospects

Signed

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closed

Signed value

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read from agreement bodies

Sent → signed

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close rate

GHL's grand-total field is unused on these agreements — every document reads $0.00. Real prices live in the document text, so these figures have to be entered in the sheet by hand.

Spent

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Leads

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from the campaigns below

Cost per lead

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spend ÷ leads

Campaign	Status	Spent	Leads	CPL
No home healthcare campaigns recorded in the sheet.

New clients / month

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New MRR / month

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Cost per client

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Next milestone by

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Move the gears

Monthly ad spend—

Home healthcare ad spend isn't separated out yet — set it in the sheet

Cost per lead—

What one home healthcare lead costs you

Lead → appointment booked—

Of leads generated, how many book

Setter appointments / month—

Booked by cold outreach, on top of ads

Booked → showed—

Show rate. Reminders and speed-to-lead move this most

Showed → proposal sent—

Of people who turn up, how many get a proposal

Proposal → signed—

Your close rate

Ads-management fee / month—

Your Google Ads management package runs $1,000–2,000/mo. Set where in that range you're modelling. Consulting on top is not included here.

Share of new clients on LinkedIn ($300)—

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Blended price per client—

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The funnel at these settings

Leads

Appts booked

Showed

Proposals sent

Clients signed

Where this lands

MRR in 3 months

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MRR in 6 months

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MRR in 12 months

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Ad spend as % of new MRR

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first-month payback

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Read

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Projections assume today's rates hold as you scale. That gets optimistic at higher spend — cost per lead usually rises as you exhaust the best audience.